Samphy Y

Samphy Y

Principal Consultant, Web Strategy, Learning Technology & Digital Adoption

Los Angeles, US.
My portfolio

About

Principal Consultant with over 17 years of experience bridging legal, learning & development, and digital strategy. I specialize in web strategy, learning technology, digital adoption, SEO-driven growth, immersive learning design, AI-assisted workflow enablement, and stakeholder-centered communication.

Work

YSAMPHY LLC

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Principal Consultant, Web Strategy, Learning Technology & Digital Growth

Los Angeles, California, US

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Summary

Lead consulting practice offering web strategy, digital adoption, learning systems, and AI‑enabled workflow improvement. Build website roadmaps, technical SEO, internal linking, enablement assets, UAT plans, stakeholder communications, LMS/LXP frameworks, immersive learning prototypes.

Highlights

Scaled own site to 11,000+ monthly active users and 50,000+ engagement events via SEO and content systems

Delivered digital adoption playbooks, organizational enablement frameworks, UAT and rollout systems

Created AI and immersive learning prototypes (AI Strategy VR capstone using Unreal Engine, completed with Distinction, GPA 4.00)

MAR & Associates

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Of Counsel / Advisory Consultant (part‑time)

Phnom Penh, Phnom Penh, Cambodia

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Summary

Provided legal research, due diligence, web content strategy, Microsoft 365 enablement, knowledge templates, and operational documentation to professional services firm.

Highlights

Built confidentiality‑aware documentation, knowledge templates, and M365 business adoption systems

Algorithmics Phnom Penh

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Non‑Executive Chair & Shareholder (previously Chair & Digital Strategist)

Phnom Penh, Phnom Penh, Cambodia

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Summary

Board‑level digital strategy and acquisition leadership for international coding school. Expanded enrollment via SEO, landing pages, messaging, social content, funnel operations, and program delivery alignment.

Highlights

Scaled enrollment from under 80 to over 300 learners in under 12 months

Raised $30K+ in capital, strengthened operational sustainability

Zillennium Co., Ltd

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Director of Learning & Development

Phnom Penh, Phnom Penh, Cambodia

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Summary

Directed L&D initiatives in real estate sector—executive upskilling, leadership programs, and learning systems design.

Highlights

Supported executive upskilling via HBS Online programs for 100+ senior leaders

Designed stakeholder‑centric training and communication systems

AECOM / URS Corporation (CCJAP)

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Thematic Advisor, Alternative Sentencing (Training & Stakeholder Coordination)

Phnom Penh, Cambodia, Cambodia

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Summary

Advised on alternative sentencing training and coordinated with justice stakeholders for Cambodia Community Justice Assistance Partnership.

Arbitration Council Foundation

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Manager, Training & Communications

Phnom Penh, Cambodia, Cambodia

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Summary

Designed and delivered nationwide training, communications, and multimedia programs on labor arbitration and dispute resolution.

Highlights

Led training for 20+ stakeholder groups, produced radio/TV content, publications, websites and databases for stakeholder access

Community Legal Education Center

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Legal Officer

Phnom Penh, Cambodia, Cambodia

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Summary

Legal and project officer, focusing on labor law training, social audits, and educational materials.

Education

Arizona State University

Tempe, Arizona, United States of America
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M.A., STEM Narrative & Emerging Media Grade: GPA 4.00, Graduated with Distinction

Nagoya University

Nagoya, Aichi, Japan
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LL.M. Labor Law

Royal University of Phnom Penh

Phnom Penh, Phnom Penh, Cambodia
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B.Ed. Teaching (English as a Foreign Language)

Royal University of Law and Economics

Phnom Penh, Phnom Penh, Cambodia
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LL.B. Law

Skills

Web Strategy & Technical SEO

SEO, content strategy, information architecture, analytics.

Digital Adoption & Enablement

UAT, rollout communications, training assets, feedback loops.

Learning Technology & Immersive Learning

LMS/LXP, Unreal Engine, AI Strategy VR, immersive learning.

AI & Emerging Media

Generative AI, AI characters, Narrative Design, Emerging Tech.

Legal & Compliance Advisory

labor law, regulatory compliance, due diligence, contract templates.

Microsoft 365 & Digital Ecosystems

SharePoint, Teams, Copilot, M365 governance.